⚡54 Pages

⚡Fully customisable

⚡Canva Template

⚡With Prompts and examples on each slide to help you craft the perfect strategy.

Here’s what you’ll gain immediate access to today: 

👉🏽 About You

This section sets the foundation by clearly defining who you are and what your business stands for. Understanding your values, mission, and purpose is key to creating content that resonates authentically with your audience. This clarity will ensure your social media reflects the essence of your brand.

👉🏽 Social Media Goals

Your goals are the compass for your entire social media strategy. Whether you’re aiming for increased engagement, more followers, generate leads or sales. Having goals gives you a clear direction to focus on.

👉🏽 Social Media Audit

Knowing exactly where you stand is crucial. The Social Media Audit helps you assess your current performance—what’s working, what’s not, and where you need to improve. This is allows you to review your insights, to make informed decisions on what content has worked in the past, so you can replicate it for future content.

👉🏽 Audience Persona Creation

Stop trying to talk to everyone and focus on your one ideal client. Creating an Audience Persona helps you get laser-focused on who your dream client is, what they care about, and how to engage them. By speaking directly to their pain points and desires, your content will make them feel seen, creating a bigger impactful, helping you build a stronger connection with them.

👉🏽 Competitor Analysis

Competitor Analysis helps you understand what’s working for others in your niche. By studying which topics and formats are working for your competitors, you can quickly pinpoint proven content ideas to adapt to your unique style. When you know exactly what’s resonating in your market, you can create content you’re confident will resonate with your audience, too.

👉🏽 Content Pillars

Content Pillars are the key themes that guide your content creation. They ensure every post you make aligns with your overall business goals. With these pillars in place, you avoid posting random posts, and instead post content with purpose behind them whether that's to ATTRACTS, NURTURES & CONVERTS your audience.

👉🏽 Content Funnel

The Content Funnel is your roadmap for nurturing your audience from awareness to conversion. It helps you plan content that guides your followers on a journey—building trust, providing value, and ultimately leading them to become loyal customers. This structure ensures that you post content with purpose, wether thats to grow your community or sell your offers.

👉🏽 Content Calendar Planner

A Content Calendar Planner is your secret weapon for staying organised. Planning and scheduling your posts in advance means you're no longer scrambling last-minute to come up with what to post. You'll be able to focus on quality content, knowing exactly what’s going out and when, which will allow you to show up consistently without stress.

👉🏽 SMART Goals

SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals are essential for tracking progress and staying accountable. By setting realistic and measurable goals, you can see exactly what’s driving sales and adjust your strategy accordingly. Without clear goals, it’s hard to know what’s working or where to improve.

👉🏽 Branding

Your branding defines how your audience perceives you. From colours to fonts to messaging, it’s vital that your social media is a consistent reflection of your brand’s identity. This section ensures that every post, story, and interaction contributes to building a cohesive, recognisable brand image.

👉🏽 Brand Voice

Brand Voice is about how you communicate with your audience. Whether you’re fun and playful or serious and informative, consistency in your tone is key to building trust and recognition. By establishing a clear brand voice, you ensure your messaging feels authentic and aligned across all platforms.

👉🏽 SEO & Hashtag Research

The right SEO & Hashtags can make your content more discoverable to your target audience. This research helps you identify which hashtags and keywords you should include in your captions to bring in the right people, boosting visibility and ensuring that your content reaches those who are most likely to engage with it.

👉🏽 Community Engagement Plan

Social media is not just about creating content —it’s also about building relationships. A Community Engagement Plan will outline how you interact with your audience, respond to comments, and start to foster a sense of community. This plan ensures you’re not just actively nurturing your audience.

👉🏽 Amplification Strategy

Once your content is solid, it’s time to Amplify it. This section focuses on strategies to boost your reach, such as targeted ads, collaborations, or leveraging influencers. By amplifying your content, you’ll ensure it’s seen by more of the right people, which will increase your visibility.

… so you can have organise your social media so it’s cohesive, purposeful, and set up to generate the engagement and sales you’re looking for.