Inside you will find…

-54 Pages

-Fully customisable

-Canva Template

-With Prompts and examples on each slide to help you craft the perfect strategy.

Here’s what you’ll gain immediate access to today: 

👉🏽 About You

This section sets the foundation by clearly defining who you are and what your business stands for. Understanding your values, mission, and purpose is key to creating content that resonates authentically with your audience. This clarity will ensure your social media reflects the essence of your brand and builds genuine connections.

👉🏽 Social Media Goals

Your goals are the compass for your entire social media strategy. Whether you’re aiming for increased engagement, more followers, or higher conversions, having clear goals gives you a direction and focus. Without specific objectives, your efforts might feel scattered and disjointed, but with them, every post has a purpose.

👉🏽 Social Media Audit

Knowing exactly where you stand is crucial. The Social Media Audit helps you assess your current performance—what’s working, what’s not, and where you need to improve. This isn’t about guesswork; it's about reviewing data and insights to make informed decisions, so you can eliminate ineffective tactics and amplify what works.

👉🏽 Audience Persona Creation

Stop trying to talk to everyone and focus on your ideal client. Creating an Audience Persona helps you get laser-focused on who your dream clients are, what they care about, and how to engage them. By speaking directly to their pain points and desires, your content will be more impactful, and you'll build stronger connections.

👉🏽 Competitor Analysis

Competitor Analysis helps you understand what’s working for others in your niche so you can learn, adapt, and improve. It’s not about copying—it's about outshining the competition with your own unique spin. By knowing what strategies your competitors are using, you can refine your approach and stand out in your market.

👉🏽 Content Pillars

Content Pillars are the key themes that guide your content creation. They ensure every post you make aligns with your overall business goals and serves a purpose. With these pillars in place, you avoid random, disconnected posts, and instead, create a consistent, strategic flow of content that supports your objectives.

👉🏽 Content Funnel

The Content Funnel is your roadmap for nurturing your audience from awareness to conversion. It helps you plan content that guides your followers on a journey—building trust, providing value, and ultimately leading them to become loyal customers. This structure ensures that your content isn’t just noise, but a tool for meaningful engagement and sales.

👉🏽 Content Calendar Planner

A Content Calendar Planner is your secret weapon for staying organised. Planning and scheduling your posts in advance means no more last-minute scrambling or missed opportunities. You'll be able to focus on quality content, knowing exactly what’s going out and when, allowing for more consistency and less stress.

👉🏽 SMART Goals

SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals are essential for tracking progress and staying accountable. By setting realistic and measurable goals, you can see exactly what’s driving growth and adjust your strategy accordingly. Without clear goals, it’s hard to know what’s working or where to improve.

👉🏽 Branding

Your branding defines how your audience perceives you. From colours to fonts to messaging, it’s vital that your social media is a consistent reflection of your brand’s identity. This section ensures that every post, story, and interaction contributes to building a cohesive, recognisable brand image.

👉🏽 Brand Voice

Brand Voice is about how you communicate with your audience. Whether you’re fun and playful or serious and informative, consistency in your tone is key to building trust and recognition. By establishing a clear brand voice, you ensure your messaging feels authentic and aligned across all platforms.

👉🏽 SEO & Hashtag Research

The right SEO & Hashtags can make your content more discoverable to your target audience. This research helps you identify which hashtags and keywords will bring in the right people, boosting visibility and ensuring that your content reaches those who are most likely to engage with it.

👉🏽 Community Engagement Plan

Engagement is more than just posting—it’s about building relationships. A Community Engagement Plan will outline how you interact with your audience, respond to comments, and foster a sense of community. This plan ensures you’re not just broadcasting content but actively nurturing connections.

👉🏽 Amplification Strategy

Once your content is solid, it’s time to Amplify it. This section focuses on strategies to boost your reach, such as targeted ads, collaborations, or leveraging influencers. By amplifying your content, you’ll ensure it’s seen by more of the right people, increasing engagement and driving better results.

… so you can have organise your social media so it’s cohesive, purposeful, and set up to generate the engagement and sales you’re looking for.